In an unusual services-only event from Apple, the thing that interested me the most was the Apple Card.
Apple Card is Apple’s entry into the financial space with their very own credit card. Partnering with Goldman Sachs, Apple is making their credit card an easy way to understand how credit works.
Credit cards can be scary but not if you use them right. I mainly use a credit card for the bonuses that come along with it. My day-to-day credit card I use gives me points which is essentially cash-back. But how many points equals a dollar is super confusing. I just know, that after a while, I have a bunch of points to redeem for cash or gift cards. Just an extra bonus. Apple cuts out these points and gives you straight up cash back. For every purchase through Apple’s physical stores, online store or a digital purchase through Apple media, you get 3% back. For anything purchased using Apple Pay, you get 2% back. And when you get to a place that doesn’t accept Apple Pay, you can opt to use your physical card and get 1% back. The best part is is that you get it back daily, and that is why they call it Daily Cash. If you are already spending the money, you might as well get a little kick back from it.
Some credit cards charge an annual fee just to use them, which is bizarre to me. I’ve never had one like that. This isn’t a credit lesson but as long as you pay your monthly balance, you won’t pay interest on your credit card. Just an FYI. If you do carry a balance on the card, Apple is aiming to offer the lowest interest rates available depending on your credit status. Apple will not be charging any fees, whatsoever. Which is super cool.
By far, my favorite part about the Apple Card is the user interface. We all know how Apple makes things look great in iOS. Well this is no exception. The wallet apps breaks down your spending habits, like when and where you spend money. Gives you amazing looking info graphics explaining how much interest you’ll pay based on certain payments. And for all those forgetful folks (me included) you can have it set up to give you reminders when your payment is due.
This card may not change the industry but I can actually see it helping people understand credit a little better. Also, it adds a little “Apple” to your credit card. If you enjoy using Apple Pay, I don’t see any reason not to check this out this summer.
All images courtesy of Apple.com