For years, I lived in a state where there were zero Apple Stores. So going to an Apple Store was always a special trip when I could go. Now, I live an hour away from one and I get excited everytime I get to go. But what is the allure? Here are a couple of reasons why I love the experience of walking into an Apple Store:
They Have it All
This is the one place that you can go to that has nearly every product that Apple offers. Not all stores have every single item but this is the closest you can get. I think it is good that I still live an hour away from a store or I would probably have every color watch band and leather iPhone X case.
Having worked in mobile sales before, I hate the entire concept of pushy salespeople. I can walk into an Apple Store and be only asked if I need help finding anything and that is it. From my understanding, Apple employees’ primary goal is to help you. I think offering that type of experience gains the consumer’s trust and they will end up spending the money there even if they can get it cheaper online. This is a huge reason that Apple retail is still a success. I took my fiancé to an Apple Store to try on an Apple Watch with no intentions of buying one. I made it out that day without one but as I was leaving, I was thinking how nice of an experience it was. They weren’t shoving product down my throat and respected my decision that we weren’t ready to purchase that day.
Come and Go
This is kind of wild but you can actually go to the Apple Store, pick up what you want from one of their shelves and buy it through your iPhone’s Apple Store app without ever making contact with an employee. I have done it once and it felt bizarre. I felt like I was doing something wrong. Apple Stores are always so busy so if you are in a hurry and need a lightning cable or case, this is ideal.
Nothing comes close to the design of an Apple Store. It is clean, white and very very bright. The stores are very welcoming. When it is not packed full of people, which is rare, there is plenty of room to look around and play with all of the toys and gadgets.
Overall, if you are someone who doesn’t make it to an Apple Store often, its always a treat when you get to go. With a lot of retail failing, I really hope that Apple continues doing what they are doing and continues to be a successful retail space.